Insty-Prints
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Lansing, MI 48933

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Archive for January, 2016

4 Tips for Awesome Custom Window Graphics

4 Tips for Awesome Custom Window Graphics
The name of the game in retail is to get people into your location and interest them in the goods or services you provide. Successful retailers know that starts with eye-catching, easy-to-understand signage, like custom window graphics. With more than 82% of customers looking for local products and services online, and 90% of those then…

Gain Definition to Your Marketing and Sales Strategies through Small Business Planning

Gain Definition to Your Marketing and Sales Strategies through Small Business Planning
A detailed business plan is important for any small business, as it confirms your vision and business direction for you, your employees and your customers. It’s what drives your marketing plan (the outline of specific marketing strategies and tactics to drive your business toward your vision) and your sales plan (outlining the specific sales strategies,…

5 Techniques to Improve Email Open Rates

5 Techniques to Improve Email Open Rates
With email marketing, you have a fast and affordable way to stay top of mind with existing customers and reach new audiences. One of the first hurdles email marketers need to overcome to connect with their subscribers is motivating the “open.” With inboxes full of competing messages, getting busy people to open your email so…

The Right Way to do a Multi-Channel Direct Marketing Campaign

The Right Way to do a Multi-Channel Direct Marketing Campaign
Six important dos … and don’ts! Many small and mid-sized business marketers play favorites when it comes to choosing marketing channels, but may not measure its effectiveness to evaluate whether or not it’s doing the job. Smart marketers know a “team effort” works best, and they capitalize on the strengths of multiple channels. Why? It…

Choosing the Right Size Banner for Your Event

Choosing the Right Size Banner for Your Event
If there’s a special event on your horizon, you’re probably planning on posting a promotional banner on a wall, ceiling, booth, tent, nearby fence or elsewhere. But just as there are unlimited applications for banners, so are there an unlimited array of sizes. While it’s unlikely you’ll match a 2015 effort by German soccer team…